Success Stories

Wisconsin Department of Natural Resources, WI uses the It All Adds Up tagline throughout their air quality program, with a special tie-in to ozone action days that emphasizes steps individuals can take to reduce ozone. They've also included the tagline in their Gas Cap Wrench campaign—which earned them EPA's Clean Air Excellence Award—to target older drivers and those with weak hand strength.

Promote your clean air message

...with FHWA’s It All Adds Up to Cleaner Air—your one-stop resource for free commercial-quality marketing materials. Choose from dozens of ads and other resources your organization can use to customize its air quality campaign. Anyone can use this site to learn about the simple steps people can take to reduce traffic congestion and pollution.

You can put this flash animation on your Web site—it’s easy. Find animations for every season—there’s even a selection that works year-round anywhere in the country...

Did You Know?

According to the U.S. EPA, air quality has greatly improved in recent years, but vehicles on the road—even newer, cleaner models—still account for at least 25% of air-polluting emissions nationwide.