FHWA - Federal HighWay Administration

Who's Talking

"The It All Adds Up print, radio, and TV pieces all convey 'guilt-free,' practical information and positive reinforcement for citizens who do the right thing by choice or simply because of their existing lifestyle, such as soccer moms who carpool kids and working people who combine errands on their way home from work."
Dr. Sara Burr, Wisconsin Department of Natural Resources, WI

About It All Adds Up to Cleaner Air

Who We Are

It All Adds Up to Cleaner Air is a public education and partnership-building initiative developed by several federal agencies for the purpose of informing the public about the impact of their transportation choices on traffic congestion and air quality.

It All Adds Up provides state and local agencies free commercial-quality promotional materials that emphasize four simple, convenient actions people can take to improve air quality and reduce traffic congestion:

Organizations that use It All Adds Up enjoy access to free customizable materials, including advertisements, billboards, and television public service announcements. Tutorials in the Education Center assist with planning, implementing, and evaluating an air quality campaign.

Why We're Here

The It All Adds Up initiative was developed in response to requests from state and local governments for federal sponsorship of a public education initiative that would help them meet mobility and clean air goals of two federal laws—the Transportation Equity Act for the 21st Century and the Clean Air Act Amendments. The initiative would also explain how individual transportation choices can significantly reduce traffic congestion and improve air quality.

In many U.S. cities, the automobile is the single greatest polluter, accounting for more than 25% of all air pollution nationwide. Traffic congestion is no longer just a big-city problem either. The time commuters spend stalled in traffic in small- and medium-sized cities has more than quadrupled since 1982, costing billions of gallons of wasted fuel and billions of dollars in time and fuel costs.

Our History

The It All Adds Up to Cleaner Air program is built from primary and secondary research, significant literature review, and a pilot phase with three US Cities. Read more about our history...