In the News
New Spanish-language materials give added muscle to air quality outreach
January, 2006— If you aren't communicating transportation and clean air messages to your Spanish-speaking residents, you might only be halfway there!
It All Adds Up to Cleaner Air is pleased to present a brand new collection of print and broadcast Spanish-language materials to support Community Partners in their outreach efforts to this important—and growing—market segment. The collection is free and gives air quality and transportation organizations another great way to effectively get the word out about the simple steps individuals can take to reduce traffic congestion and air pollution in their communities.
"For many of our Community Partners, the Spanish-language component is essential to achieving a complete and successful air quality public education and outreach campaign," said Kathy Daniel, an air quality specialist at Federal Highway Administration and project manager of the It All Adds Up to Cleaner Air initiative.
It's easy to see why Spanish-language materials are in such high demand. According to the U.S. Census Bureau, one of every two people added to the nation's population between July 2003 and July 2004 was Hispanic. Hispanics also comprise the nation's largest race or ethnic minority, with more than 1-in-10 residents in the U.S. a Spanish speaker.
Daniel said the new materials were developed in response to numerous requests from Community Partners and other transportation and air quality professionals who were looking for ways to deliver clean air messages and outreach initiatives to their Spanish-speaking audiences.
This diverse assortment of commercial-quality Spanish-language print, TV, and radio ads were translated from some of the most widely used and influential messages and materials in the It All Adds Up English-language collection.
The new Spanish-language collection includes:
- A Spanish translation of the It All Adds Up 10 Simple Steps flyer
- A Spanish translation of the It All Adds Up Three Simple Steps for Summer flyer
- A Spanish translation of the It All Adds Up Two Simple Steps for Winter flyer
- Spanish translations of three It All Adds Up live-read radio ads
- Spanish translations of the It All Adds Up TV ads (trip-chaining, alternate choices, and vehicle maintenance) available in VHS and beta formats to meet presentation and TV-studio requirements
The new materials are housed under the "I'm Ready to Go" tab at our the Download Center.
"The It All Adds Up English-language materials have proven very effective in helping our Community Partners promote transportation and clean air messages in communities all over the U.S., so we expect the Spanish versions to be just as helpful," Daniel said.
It All Adds Up messages and materials can be customized to accommodate the names, logos, and/or URLs of your organization and other sponsors. For additional information about ordering these materials, or if you have questions or need help customizing It All Adds Up materials, please contact us.
* It All Adds Up to Cleaner Air gives special recognition to Hector Negron, one of the chief translators of the new Spanish-language materials, who lost his courageous battle with cancer on September 29, 2005. A friend, a strong advocate for the underprivileged, and a well-respected and loved FHWA Civil-Rights and Right-of-Way Specialist, Mr. Negron will be missed greatly. Our thoughts and prayers go out to his family and loved ones.
