Seasonal Theme Program | Fall
Now that the fall season is here and commute routines are back in full swing, it's the perfect time to remind students and employees in your community about the simple steps they can take to reduce traffic congestion and air pollution.
It All Adds Up to Cleaner Air provides a number of materials and online resources built on the theme of choosing alternate modes of transportation. The fall messages are: take mass transit, ride your bike or walk instead of driving, and share a ride or carpool. The fall materials include:
- Event/activity suggestions for promoting the fall tips
- Flyer for promoting the fall tips at events and in mailings
- Fact sheet with tips and statistics that you can use "as is" or incorporate into your collateral materials
- Flash animation to post on your Web site and email to your network of contacts
- New season-less Flash animation to post on your Web site
- Online quiz for you and your partners to post on your Web sites
- "DJ Dialogue" suggestions and vanpool song for radio DJs to read on air to stimulate fun conversations among their listeners about carpooling
- Radio ad scripts (three) that can be easily customized with local information and taped or read live by community leaders or local radio personalities
- Print ads (eight) for use in advertising and other outreach
- Outdoor and transit ads (seven) that your partners may want to sponsor
- Press release template that communities can use to announce their participation in the fall theme program
We have a full year's worth of seasonal materials to help you in your community efforts. For all seasonal materials, click here.
