Seasonal Theme Program
For many communities, air pollution and traffic congestion aren't just winter or summer concerns, they're year-round challenges.
Although the It All Adds Up to Cleaner Air initiative was designed to give you the tools to address those year-round challenges, we understand that some of the initiative's messages may not seem as relevant during parts of the year when air pollution and traffic congestion aren't top of mind for most people.
Our Seasonal Theme Program addresses that challenge by giving you a platform to promote clean air messages twelve months a year. We have done this by matching the It All Adds Up messages with the four seasons of the year, so they will be relevant to your community and to the season. The seasonal themes are:
Winter: Trip Chaining and Telecommuting
Spring: Caring for Your Car and Yourself
Summer: Refueling, Fuel Efficiency, and Vehicle Maintenance
Fall: Alternate Modes of Transportation
We look forward to working with you in promoting the It All Adds Up to Cleaner Air messages. If you would like us to customize any of the print materials, such as the ads and Simple Steps flyers, or the Flash animation with your logo/URL, please contact us. Many thanks for all you do to spread the word throughout the year!
