Seasonal Theme Program | Spring
Spring is an inviting and hopeful time of year—the ideal season to revive the public's interest in getting healthy—physically and environmentally.
The It All Adds Up to Cleaner Air spring theme, "care for your car and yourself," encourages drivers to maintain their vehicles, to enjoy the multiple benefits of walking and bicycling instead of driving, and to spread the word.
To help you promote the spring theme in your community, It All Adds Up to Cleaner Air is happy to provide the following free materials:
- Fact sheet with tips and statistics that you can use "as is" or incorporate into your collateral materials
- Event/activity suggestions for promoting the spring tips
- Three Simple Steps flyer for promoting the spring tips at events and in mailings
- Flash animation to post on your Website and email to your network of contacts
- New season-less Flash animation to post on your Web site
- Online quiz for you and your partners to post on your Websites
- Live-read radio ad scripts for you and your partners to sponsor on drive-time radio
- Print ads (three) on vehicle maintenance, for use in advertising and other outreach
- Print ads (four) on walking and biking, for use in advertising and other outreach
- Outdoor and transit ads (four) on vehicle maintenance, walking, and biking, which your partners may want to sponsor
- Press release template, which you can use to announce your participation in the It All Adds Up to Cleaner Air spring-theme program
- Television ad on vehicle maintenance (English)
- Television ad on vehicle maintenance (Spanish)
- Television ad on alternate modes (English)
- Television ad on alternate modes (Spanish)
- Email newsletter
Necessary plug-ins:
