Seasonal Theme Program | Summer
Summer is here! As the days grow warmer, and ozone and other air pollutants climb to their highest levels of the year, effective communication with residents—especially drivers—is vitally important to your ongoing air quality outreach and education efforts.
After all, summer is the season when millions of people hit the highways for vacations and weekend getaways.
The It All Adds Up To Cleaner Air team can help you with your summer promotion. Check out our free, commercial-quality materials, including updated favorites and brand new Spanish-language versions that are built on the themes of proper fueling and vehicle maintenance.
This summer It All Adds Up focuses on a handful of simple actions everyone can take to help reduce air pollution and traffic congestion:
- Refuel when it's cool
- Don't top off your tank—stop at the click
- Maintain your car
- Don't idle
- Keep your tires properly inflated
- Practice good driving habits
- Consider buying or renting a low-emission, fuel-efficient car
The summer materials include:
- Fact sheet
- Event/activity suggestions for promoting the simple steps for summer
- Simple Steps flyer (English version) for promoting the simple steps for summer at events and in mailings
- Simple Steps flyer (Spanish version) for promoting the simple steps for summer at events and in mailings
- Flash animation to post on your Web site and email to your network of contacts
- New season-less Flash animation to post on your Web site
- Online quiz for you and your partners to post on your Web sites
- Radio ad scripts for you and your partners to sponsor on drive-time radio
- Print ads (five) on proper fueling, vehicle maintenance, and good driving habits, for use in advertising and other outreach
- Three outdoor transit ads on proper fueling, vehicle maintenance, and good driving habits, which your partners may want to sponsor
- "What's Your Air Quality I.Q.?" summer quiz to distribute at events and in mailings
- "Summer Roadtrip Checklist" flyer with simple steps every driver should consider before heading out on a summer road trip
- Press release template, which you can use to announce your participation in the It All Adds Up to Cleaner Air summer-theme program
