Seasonal Theme Program | Winter
As we head into winter and the holiday season, it is important to inform people that traffic congestion and air quality concerns are still worth thinking about—even if ozone season is months away.
Distribute the winter materials, which encourage trip-chaining and telecommuting, and remind people to reduce stress, save time and money, and help ease traffic congestion and air pollution.
The winter materials include:
- Event/activity suggestions for promoting the winter tips
- Holiday Greeting Card modeled after the It All Adds Up print ad, "Santa Claus: the original trip chainer" (with permission from the West Michigan Clean Air Coalition)
- Flyer (English version) for promoting the winter tips at events and in mailings
- Flyer (Spanish version) for promoting the winter tips at events and in mailings
- Fact Sheet with tips and statistics that you can use "as is" or incorporate into your collateral materials
- Winter flash animation and Seasonless Flash animation to post on your Web site and email to your network of contacts
- Telecommute Tip Sheet to help workers approach their employers with a telecommute plan
- Telecommute Flyer for promoting the benefits of working from home at events and in mailings
- Online quiz for you and your partners to post on your Web sites
- Trip Chain Checklist to help people plan multiple activities in a single trip
- Live-read radio ad scripts (three) that can be easily customized with local information and taped or read live by community leaders or local radio personalities
- Print ads (eight) for use in advertising and other outreach
- Billboard ads (telecommuting) that your partners may want to sponsor
- Billboard ads (trip chaining) that your partners may want to sponsor
- Bus side ads to display in your community
- Bus shelter ads that your partners may want to sponsor
- Press release template that communities can use to announce their participation in the winter theme program
We have a full year's worth of seasonal materials to help you in your community efforts. For all seasonal materials, click here.
