April 2003


As we start to get warmer spring weather and the ozone season approaches, many local and regional organizations step up their efforts to highlight activities that reduce traffic congestion and air pollution. And for this reason, spring is a popular season for a wide variety of national environmental, clean air and transportation observances.

The It All Adds Up To Cleaner Air team is pleased to offer the spring season of resources to support your efforts to capitalize on these events and observances. The It All Adds Up To Cleaner Air spring messages are focused on the importance of car maintenance and exercise, and the materials we've developed make the link between these activities and improved air quality and reduced traffic congestion. The spring messages are: Care for your car, Care for yourself and Spread the word.    >>more

How effective will the It All Adds Up to Cleaner Air initiative be in reducing traffic congestion and air pollution? Bob Steen, vice president with Fleishman-Hillard Knowledge Solutions, has been helping the It All Adds Up To Cleaner Air team with evaluation issues, so we asked for his point-of-view.

 Care for your car

 Care for yourself

 Spread the word!

Download our new flyer with these three spring tips

Did You Know: According to the sporting goods industry, more than 40 million adult Americans bicycle each year.

In October 2002, 40% of adults in Maine indicated they had heard or seen the expression "It All Adds Up to Cleaner Air."

The telephone survey of 400 adults was sponsored by the Maine Department of Environmental Protection as part of its evaluation of its It All Adds Up To Cleaner Air campaign ...

The Exchange is a great place to share research results and ways you demonstrate the benefits of your program. Participants have access to a wealth of information.

Methods to evaluate your communications activities need to be in place before you begin communicating.

That means evaluation should be at the top of your checklist for the spring and summer season.