With spring's arrival and the approach of the ozone
season, many local and regional organizations
are stepping up efforts to encourage
activities that reduce traffic congestion
and air pollution. For this reason,
spring is a popular season for a wide
variety of national environmental, clean
air and transportation observances...
How effective will the It All
Adds Up To Cleaner Air initiative
be in reducing traffic congestion
and air pollution? Bob Steen, vice
president with Fleishman-Hillard
Knowledge Solutions, and one of
the company's leading experts in
market research and evaluation,
has been helping the It All
Adds Up To Cleaner Air...
Did You Know: While new passenger cars and trucks are vastly cleaner, cars and trucks on the road still create more than 25% of all air pollution nationwide.
Two Community Partners in south Florida are working
together to spread the It All Adds
Up To Cleaner Air messages. From
material development and dissemination
to cost sharing...
The Exchange is a great place to share information
about educational tools and upcoming
events. Participants have access to
a wealth of information on topics directly
related to community programs...
Methods to evaluate your communications activities
need to be in place before you begin
communicating. That means evaluation
should be at the top of your checklist
for the spring season...