Spring 2006
 

Web Site Highlights: Breaking the language barrier

Dial up any call center today and you're likely to hear two menu options: one in English and one in Spanish. Spanish translations now appear on a growing number of U.S. product labels, signage, literature, job applications, television, radio, and much more.

Shouldn't your air quality outreach and education do the same?

The Spanish-speaking population is one of the fastest growing in the nation, according to the U.S. Census Bureau; and in response to a 2004 survey by the Pew Hispanic Center/Kasier Family Foundation, almost twice as many Hispanic adults said they only spoke Spanish (47%), versus 28% who said they were bilingual and 25% who said they only spoke English.

So, please don't forget your Spanish-speaking residents when educating citizens in your community about the simple steps they can take to reduce air pollution and traffic congestion.

To help you incorporate more Spanish-language messages and materials into your outreach campaign, It All Adds Up to Cleaner Air offers a new collection of commercial-quality, Spanish-language flyers, radio scripts, and TV ads—and all for free.

The new Spanish-language collection includes:




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