July 2003


In many parts of the country, air quality and traffic congestion issues are most commonly associated with summer, the season in which millions of Americans plan family vacations and weekend roadtrips. And for good reason: summer's heat and pollution can combine to create ozone or "smog" and other air quality problems during a time people enjoy being outdoors most. So now, more than ever, effective communication with the driving public is vitally important to your ongoing mitigation efforts.    >>more

What are the easiest ways to customize the It All Adds Up print materials and online resources for your own programs? Dan Horowitz, senior vice president with the Fleishman-Hillard interactive & online communications group plays a key role on the It All Adds Up To Cleaner Air team by providing print and online counsel, so we asked him for his advice.

 Refuel when it's cool

 Don't top off your gas tank

 Use less gas

Download our new flyer with these three summer tips

Did You Know: According to the U.S. EPA, air quality has greatly improved in recent years, but vehicles on the road still account for at least 29% of air pollution emissions nationwide.

Air Victoria-Keep It Clean, uses education activities to provide information to the public about the impacts of poor air quality on the community.

More than 100 air quality and transportation professionals from across the country use the Exchange to share ideas and information on their public education and outreach activities.

In addition to the communications tools we've created for your use, the It All Adds Up to Cleaner Air Web site also features a special area for "Exemplary Products." These creative, new products were developed by communities in different parts of the country using the It All Adds Up messaging.