The It All Adds Up to Cleaner Air Pooled Fund Program (PFP) is a simple solution to a complex problem. State, local and federal agency budgets are tightening, yet air quality and traffic congestion challenges are growing. By enabling organizations to combine funds, the PFP can provide the necessary resources for a second generation of It All Adds Up to Cleaner Air messages and materials. This approach has several benefits for participating organizations, including:

Participants may designate someone to the PFP Steering Committee, which gives that organization a seat at the table and provides an excellent opportunity to ensure that the campaign is of utmost value to their organization. Steering Committee members will:

• Have direct involvement in the research, development and testing of the new messages.
• Oversee development of the creative materials that will be used to deliver the messages.
• Have the opportunity to collaborate with It All Adds Up corporate partners who could, in turn, support members’ local activities.

By providing federal, state and local agencies with an opportunity to combine their resources, the PFP also will help participants save money on developing creative materials, and free up funds for promotion and placement. For a modest investment, members will receive high-quality ads and communications tools that build on the principles and success of the It All Adds Up to Cleaner Air initiative. Members also will gain all of the resources and benefits of a national program – without the tedious demands of contract administration.

The federal partners bring the knowledge, experience and commitment they have developed over almost 10 years through their work on the It All Adds Up initiative. Without a new generation of It All Adds Up to Cleaner Air messages and materials, many states and communities are likely to spend valuable time and resources on researching, developing, and testing their own messages and materials. PFP members have the opportunity to collaborate with the federal agencies and demonstrate a commitment that is important to their stakeholders and citizens. The PFP will ensure that a national program is available to communities around the country.