FHWA - Federal HighWay Administration

Who's Talking

"We don't have the luxury of having an ad agency at our disposalů It All Adds Up to Cleaner Air saves us a lot of money and really helps us present a professional, consistent message that we believe in."
Violette Roberts, Mojave Desert Air Quality Management District, CA

Tools for Organizations

Materials by Medium

The It All Adds Up to Cleaner Air messages are available in a variety of formats, including radio, print, multimedia, bus shelter, bus sides, billboards, and television.

Radio

Document Icon DJ Dialogue Suggestions and Vanpool Song (DOC, 41K)
For radio DJs to read on air to stimulate fun conversations among listeners about carpooling
PDF Icon Live-read Radio Ad Scripts (PDF, 272K)
A variety of ads (:60, :30, :20, :15 and :10) you can easily customize with local information and tape or have community leaders or radio personalities read live
Document Icon Seasonal Live-read Radio Ad Scripts (DOC, 28K)
Document Icon Seasonal Live-read Radio Ad Scripts in Spanish (DOC, 26K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ads—Produced—on Trip Chaining (30-sec)   (View the Script)
RAM Icon Radio Ads—Produced—on Trip Chaining (60-sec)   (View the Script)
Professionally produced radio ads to promote trip chaining
RAM Icon Radio Ads—Produced—on Vehicle Maintenance (30-sec)   (View the Script)
RAM Icon Radio Ads—Produced—on Vehicle Maintenance (60-sec)   (View the Script)
Professionally produced radio ads to promote vehicle maintenance
RAM Icon Radio Ads —Produced—on Alternate Transportation (30-sec)   (View the Script)
RAM Icon Radio Ads —Produced—on Alternate Transportation (60-sec)   (View the Script)
Professionally produced radio ads to promote walking, bicycling, and mass transit

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Print

Document Icon Fact Sheet on Alternate Transportation (DOC, 50K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
Document Icon Fact Sheet on Trip Chaining and Telecommuting (DOC, 40K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
Document Icon Fact Sheet on Vehicle Maintenance (DOC, 32K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
Document Icon Fact Sheet on Proper Refueling (DOC, 34K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Ten Simple Steps Flyer (PDF, 458K)
PDF Icon Ten Simple Steps Flyer in Spanish (PDF, 485K)
For use at events, in mailings, advertising, and other outreach
PDF Icon Three Simple Steps for Summer Flyer (PDF, 521K) IND Icon (INDD, 1508K)
PDF Icon Three Simple Steps for Summer Flyer in Spanish (PDF, 4699K) IND Icon (INDD, 1636K)
For promoting the summer simple steps: care for your car, care for yourself, and spread the word
PDF Icon Three Simple Steps for Fall Flyer (PDF, 1238K) IND Icon (INDD, 2128K)
For promoting the fall simple steps: take mass transit, bike or walk, and share a ride or carpool
(Download the accompanying EPS File)
PDF Icon Three Simple Steps for Spring Flyer (PDF, 547K) IND Icon (INDD, 1636K)
For promoting the spring simple steps: care for you car, care for yourself, and spread the word
PDF Icon Two Simple Steps for Winter Flyer (PDF, 835K) IND Icon (INDD, 1016K)
PDF Icon Two Simple Steps for Winter Flyer in Spanish (PDF, 394K) IND Icon (INDD, 996K)
For promoting the winter simple steps: trip chaining and telecommuting
PDF Icon Trip Chain Checklist (PDF, 354K) IND Icon (INDD, 1104K)
To help plan multiple activities in a single trip
PDF Icon Flyer on Telecommuting (PDF, 50K) IND Icon (INDD, 1180K)
For promoting the benefits of working from home at events and in mailings
PDF Icon Print Ads on Alternate Transportation—6.5"x10" (PDF, 233K) IND Icon (INDD, 2416K)
Ads promoting walking, bicycling, ridesharing, carpooling, and mass transit, for use in advertising and other outreach
PDF Icon Print Ads on Telecommuting—6.5"x10" (PDF, 3296K) IND Icon (INDD, 2324K)
Ads promoting telecommuting, for use in advertising and other outreach
PDF Icon Print Ads on Trip Chaining—4.25"x6.5" (PDF, 1001K) IND Icon (INDD, 1372K)
Ads promoting trip chaining, for use in advertising and other outreach
PDF Icon Print Ads on Vehicle Maintenance—6.5"x10" (PDF, 102K) IND Icon (INDD, 1351K)
Ads promoting vehicle maintenance, for use in advertising and other outreach
PDF Icon Print Ads on Vehicle Maintenance—6.5"x10" (PDF, 190K) IND Icon (INDD, 1436K)
Ads promoting vehicle maintenance, for use in advertising and other outreach
PDF Icon Print Ads on Walking and Biking for Transportation—6.5"x10" (PDF, 150K) IND Icon (INDD, 1248K)
Ads promoting walking, bicycling, and in-line skating, for use in advertising and other outreach
PDF Icon Summer Roadtrip Checklist (PDF, 458K) IND Icon (INDD, 896K)
Simple steps to consider taking before heading out for a road trip
PDF Icon Tip Sheet on Telecommuting (PDF, 48K) IND Icon (INDD, 1180K)
To help workers approach their employers with a telecommute plan
PDF Icon "What's Your Air Quality IQ?" Summer Quiz (PDF, 72K) INDD Icon (INDD, 623K)
Amusing air quality quiz to distribute at events and in mailings

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Multimedia

FLA Icon Flash Animation for Year-Round Use
Post this on your Web site and e-mail to your network of contacts to promote trip chaining and telecommuting
FLA Icon Flash Animation with Spring Theme
Post this on your Web site and e-mail to your network of contacts to promote car maintenance and exercise
FLA Icon Flash Animation with Summer Theme
Post this on your Web site and e-mail to your network of contacts to promote proper fueling, fuel efficiency, and vehicle maintenance
FLA Icon Flash Animation with Fall Theme
Post this on your Web site and e-mail to your network of contacts to promote alternate modes of transportation
FLA Icon Flash Animation with Winter Theme
Post this on your Web site and e-mail to your network of contacts to promote trip chaining and telecommuting
FLA Icon Online Quiz on Air Pollution
For you and your partners to post on your Web sites
FLA Icon Online Quiz on Refueling and Vehicle Maintenance
For you and your partners to post on your Web sites
FLA Icon Online Quiz on Alternate Transportation
For you and your partners to post on your Web sites
FLA Icon Online Quiz on Trip Chaining and Telecommuting
For you and your partners to post on your Web sites

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Bus Shelter

PDF Icon Bus Shelter Ads on Alternate Transportation (PDF, 470K) IND Icon (INDD, 2404K)
Ads promoting walking, bicycling, and mass transit that your partners may want to sponsor
PDF Icon Bus Shelter Ads on Trip Chain and Telecommuting (PDF, 6765K) INDD Icon (INDD, 3196K)
Ads that your partners may want to sponsor
PDF Icon Bus Shelter Ads on Vehicle Maintenance (PDF, 837K)  IND Icon (INDD, 3154K)
Ads that your partners may want to sponsor
PDF Icon Bus Shelter Ads on Walking and Biking for Transportation (PDF, 837K) 
IND Icon (INDD, 3154K)
Ads promoting walking and biking for transportation, for use in advertising and other outreach

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Bus Sides

PDF Icon Bus Side Ads on Telecommuting (PDF, 6043K) INDD Icon (INDD, 2224K)
Ads that your partners may want to sponsor
PDF Icon Bus Side Ads on Trip Chaining (PDF, 6292K) INDD Icon (INDD, 2080K)
Ads that your partners may want to sponsor

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Billboards

PDF Icon Billboard Ads on Telecommuting (PDF, 6827K) INDD Icon (INDD, 1664K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Trip Chaining (PDF, 7154K) INDD Icon (INDD, 2080K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Alternate Modes (PDF, 65194K)
Ads that your partners may want to sponsor

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Television

RAM Icon TV Ad on Vehicle Maintenance   (View the Script)
MOV Icon TV Ad on Vehicle Maintenance in Spanish   (View the Script)
Professionally produced TV ad to promote vehicle maintenance
RAM Icon TV Ad on Trip Chaining   (View the Script)
MOV Icon TV Ad on Trip Chaining in Spanish   (View the Script)
Professionally produced TV ad to promote trip chaining
RAM Icon TV Ad on Alternate Transporation    (View the Script)
MOV Icon TV Ad on Alternate Transportation in Spanish   (View the Script)
Professionally produced TV ad to promote walking, bicycling, and mass transit

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