"Op-Ed"
Newspapers generally publish a page of guest opinion articles and letters opposite the editorial page, hence the term "opposite editorial" or "Op-Ed". "Op-Ed" pages serve as an arena in which ideas and issues are debated. They are an excellent place to raise awareness of issues that impact the community at large, such as air pollution and traffic congestion. It All Adds Up To Cleaner Air is a good candidate for placement in the op-ed pages.
Writing an effective "Op-Ed" (see sample "Op-Ed" article) requires both knowledge and passion and the ability to balance them in a well-written piece. Unlike a reporter's objectivity, it is the combination of an op-ed author's informed perspective and personal opinions that will affect the readership. Whether you use the sample provided or write your own, here are some tips for writing an "Op-Ed":
- Begin by making an outline. Address key points.
- Limit yourself to one subject per submission.
- Express an opinion and be clear and well-stated from the beginning.
- Provide sufficient background information. Don't assume that readers have prior knowledge of the subject.
- Support your position with statistics or study results, but don't bury them in numbers.
- Use appropriate anecdotes; reference a recent news event or story.
- Localize your story whenever possible.
- Be clear and firm, but not fanatical, in your approach.
- Keep your op-ed to 800 words or less.
- Include an "authorship line," your full name and title (or a brief description of your expertise)
Send the "Op-Ed" to the editorial page editor of the paper. It should be accompanied by a cover letter detailing your position and interest or expertise as well as background information about the topic. Briefly state the issue and why your thoughts on the subject are important. If you are linking the "Op-Ed" to an event or special occasion, such as "Clean Air Month," submit your piece a month before the event.