FHWA - Federal HighWay Administration

Who's Talking

"We don't have the luxury of having an ad agency at our disposalů It All Adds Up to Cleaner Air saves us a lot of money and really helps us present a professional, consistent message that we believe in."
Violette Roberts, Mojave Desert Air Quality Management District, CA

Tools for Organizations

Materials by Season

Spring Materials

Spring is an inviting and hopeful time of year—the ideal season to revive the public's interest in getting healthy—physically and environmentally.

The It All Adds Up to Cleaner Air spring theme, "care for your car and yourself," encourages drivers to maintain their vehicles, to enjoy the multiple benefits of walking and bicycling instead of driving, and to spread the word.

The spring materials on vehicle maintenance and walking or biking for transportation include:

Document Icon Event and Activity Suggestions (DOC, 43K)
Ideas for promoting the spring tips: care for you car, care for yourself, and spread the word
Document Icon Fact Sheet on Vehicle Maintenance (DOC, 32K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Three Simple Steps Flyer (PDF, 547K) IND Icon (INDD, 1636K)
For promoting the spring simple steps: Care for you car, care for yourself, and spread the word
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Spring Theme
Post these on your Web site and e-mail to your network of contacts to promote car maintenance, walking and biking for transportation, trip chaining, and telecommuting
FLA Icon Online Quiz on Air Pollution
For you and your partners to post on your Web sites
Document Icon Live Read Radio Ad Scripts (DOC, 34K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ad—Produced—on Vehicle Maintenance (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Vehicle Maintenance (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ads to promote vehicle maintenance and avoiding idling
RAM Icon Radio Ad—Produced—on Alternate Transportation (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Alternate Transportation (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ads to promote walking, bicycling, and mass transit
PDF Icon Print Ads on Vehicle Maintenance—6.5"x10" (PDF, 102K)  IND Icon (INDD, 1382K)
Ads promoting vehicle maintenance, for use in advertising and other outreach
PDF Icon Print Ads on Walking and Biking for Transportation—6.5"x10" (PDF, 134K)  IND Icon (INDD, 1248K)
Ads promoting walking and biking for transportation, for use in advertising and other outreach
PDF Icon Bus Shelter Ads on Vehicle Maintenance (PDF, 837K)  IND Icon (INDD, 3154K)
Ads promoting car maintenance, for use in advertising and other outreach
PDF Icon Bus Shelter Ads on Walking and Biking for Transportation (PDF, 837K) 
IND Icon (INDD, 3154K)
Ads promoting walking and biking for transportation, for use in advertising and other outreach
PDF Icon Billboard Ads on Vehicle Maintenance (PDF, 819K) IND Icon (INDD, 3048K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Walking and Biking for Transportation (PDF, 819K) IND Icon (INDD, 3048K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 55K)
To announce your community's participation in the It All Adds Up spring-theme program
RAM Icon TV Ad on Vehicle Maintenance (RAM, 1K)   (View the Script)
MOV Icon TV Ad on Vehicle Maintenance in Spanish (MOV, 3676K)   (View the Script)
Professionally produced TV ad to promote vehicle maintenance
RAM Icon TV Ad on Alternate Transportation (RAM, 1K)  (View the Script)
FLA Icon TV Ad on Alternate Transportation in Spanish (MOV, 3641K)  (View the Script)
Professionally produced TV ad to promote walking, bicycling, and mass transit

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Summer Materials

As the summer days grow warmer and ozone and other air pollutants climb to their highest levels of the year, effective communication with residents—especially drivers—is vitally important to your ongoing air quality outreach and education efforts.

The It All Adds Up summer materials—which encourage drivers to refuel when it's cool, not top off the gas tank and stop at the click, maintain their cars, not idle, keep tires properly inflated, and consider buying or renting a low-emission, fuel-efficient cars.

The summer materials on vehicle maintenance and fueling vehicles properly include:

Document Icon Event and Activity Suggestions (DOC, 38K)
Ideas for promoting the summer tips: proper fueling, vehicle maintenance, and avoiding idling
Document Icon Fact Sheet on Proper Refueling (DOC, 34K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Three Simple Steps Flyer in English (PDF, 521K) IND Icon (INDD, 1508K)
PDF Icon Three Simple Steps Flyer in Spanish (PDF, 4699K) IND Icon (INDD, 1508K)
For promoting the summer simple steps (proper refueling and using less gas)
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Summer Theme
Post this on your Web site and e-mail to your network of contacts to promote proper fueling, fuel efficiency, vehicle maintenance, trip chaining, and telecommuting
FLA Icon Online Quiz on Refueling and Vehicle Maintenance
For you and your partners to post on your Web sites
Document Icon Live Read Radio Ad Scripts (DOC, 29K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ad—Produced—on Vehicle Maintenance (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Vehicle Maintenance (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ads to promote vehicle maintenance and avoiding idling
PDF Icon Roadtrip Checklist (PDF, 458K) IND Icon (INDD, 896K)
Simple steps to consider taking before heading out for a road trip
PDF Icon Print Ads on Proper Fueling, Vehicle Maintenance, and Avoiding Idling—6.5"x10" (PDF, 190K) IND Icon (INDD, 1436K)
Ads promoting proper fueling, vehicle maintenance, and avoiding idling, for use in advertising and other outreach
PDF Icon "What's Your Air Quality IQ?" Summer Quiz (PDF, 72K) IND Icon (INDD, 1132K)
Amusing air quality quiz to distribute at events and in mailings
PDF Icon Bus Shelter Ads on Vehicle Maintenance (PDF, 396K) IND Icon (INDD, 1284K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 37K)
To announce your community's participation in the It All Adds Up summer-theme program
RAM Icon TV Ad on Vehicle Maintenance (RAM, 1K)  (View the Script)
FLA Icon TV Ad on Vehicle Maintenance in Spanish (MOV, 3696K)  (View the Script)
Professionally produced TV ad to promote vehicle maintenance

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Fall Materials

Fall season means commute routines are back in full swing, making it the perfect time to remind students and employees in your community about the simple steps they can take to reduce traffic congestion and air pollution.

It All Adds Up to Cleaner Air fall messages encourage people to take alternate transportation, such as mass transit, riding a bike or walking instead of driving, and sharing a ride or carpooling.

The fall materials on alternate transportation include:

Document Icon Event and Activity Suggestions (DOC, 40K)
Ideas for promoting the fall tips: take mass transit, bike or walk for transportation, and share a ride or carpool
Document Icon Fact Sheet on Alternate Transportation (DOC, 49K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Three Simple Steps Flyer (PDF, 1238K)  IND Icon (INDD, 1470K) 
For promoting the fall simple steps: take mass transit, bike or walk, and share a ride or carpool
(Download the accompanying EPS File)
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Fall Theme
Post these on your Web site and e-mail to your network of contacts to promote alternate transportation
FLA Icon Online Quiz on Alternate Transportation
For you and your partners to post on your Web sites
Document Icon DJ Dialogue Suggestions and Vanpool Song (DOC, 41K)
For radio DJs to stimulate fun conversations among listeners about carpooling
Document Icon Live Read Radio Ad Scripts (DOC, 27K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ad—Produced—on Alternate Transportation (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Alternate Transportation (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ad to promote walking, bicycling, and mass transit
PDF Icon Print Ads on Alternate Transportation—6.5"x10" (PDF, 233K)  IND Icon (INDD, 2454K)
Ads promoting walking, bicycling, and in-line skating for use in advertising and other outreach
PDF Icon Bus Shelter Ads On Alternate Transportation (PDF, 470K)  IND Icon (INDD, 2436K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 33K)
To announce your community's participation in the It All Adds Up fall-theme program
RAM Icon TV Ad on Alternate Transportation (RAM, 1K)  (View the Script)
FLA Icon TV Ad on Alternate Transportation in Spanish (MOV, 3641K)  (View the Script)
Professionally produced TV ad to promote walking, bicycling, and mass transit
PDF Icon Billboard Ads on Alternate Modes (PDF, 65194K)
Ads that your partners may want to sponsor

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Winter Materials

As we head into winter and the holiday season, it is important to inform people that traffic congestion and air quality concerns are still worth thinking about—even if ozone season is months away.

The It All Adds Up messages and materials encourage trip chaining and telecommuting, remind people to reduce stress, save time and money, and help ease traffic congestion and air pollution.

The winter materials on trip chaining and telecommuting include:

Document Icon Event and Activity Suggestions (DOC, 34K)
Ideas for promoting the winter tips: trip chaining and telecommuting
Document Icon Activities Suitable for Telecommuting (DOC, 28K)
Encourage telecommuting with this list of suitable occupations
Document Icon Fact Sheet on Trip Chaining and Telecommuting (DOC, 39K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Two Simple Steps Flyer In English (PDF, 835K) IND Icon (INDD, 10164K)
PDF Icon Two Simple Steps Flyer in Spanish (PDF, 394K) IND Icon (INDD, 996K)
For promoting the winter simple steps: trip chaining and telecommuting
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Winter Theme
Post these on your Web site and e-mail to your network of contacts to promote trip chaining and telecommuting
FLA Icon Online Quiz on Trip Chaining and Telecommuting
For you and your partners to post on your Web sites
Document Icon Live Read Radio Ad Scripts (DOC, 28K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ad—Produced—on Trip Chaining (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Trip Chaining (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ad to promote trip chaining
PDF Icon Trip Chain Checklist (PDF, 354K) IND Icon (INDD, 1104K)
To help plan multiple activities in a single trip
PDF Icon Holiday Greeting Cards (PDF, 499K) IND Icon (INDD, 1144K)
Modeled after the It All Adds Up print ad, "Santa Claus: the original trip chainer" (with permission from the West Michigan Clean Air Coalition and Middle Georgia Clean Air Coalition)
PDF Icon Tip Sheet on Telecommuting (PDF, 48K) IND Icon (INDD, 1156K)
To help workers approach their employers with a telecommute plan
PDF Icon Flyer on Telecommuting (PDF, 50K) IND Icon (INDD, 1180K)
For promoting the benefits of working from home at events and in mailings
PDF Icon Print Ads on Trip Chaining—4.25"x6.5" (PDF, 1001K) IND Icon (INDD, 1372K)
Ads promoting trip chaining, for use in advertising and other outreach
PDF Icon Print Ads on Trip Chaining and Telecommuting—6.5"x10" (PDF, 3296K) IND Icon (INDD, 2324K)
Ads promoting trip chaining and telecommuting, for use in advertising and other outreach
PDF Icon Bus Side Ads on Trip Chaining (PDF, 6292K) IND Icon (INDD, 1668K)
Ads that your partners may want to sponsor
PDF Icon Bus Side Ads on Telecommuting (PDF, 6043K) IND Icon (INDD, 2224K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Trip Chaining (PDF, 7154K) IND Icon (INDD, 2080K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Telecommuting (PDF, 6827K) IND Icon (INDD, 1664K)
Ads that your partners may want to sponsor
PDF Icon Bus Shelter Ads on Trip Chaining and Telecommuting (PDF, 6765K) IND Icon (INDD, 3196K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 33K)
To announce your community's participation in the It All Adds Up winter-theme program
RAM Icon TV Ad on Trip Chaining (RAM, 1K)  (View the Script)
MOV Icon TV Ad on Trip Chaining in Spanish (MOV, 3673K)  (View the Script)
Professionally produced TV ads to promote trip chaining

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