Broward and Miami Dade Counties, Florida
From material development and dissemination to cost sharing, Miami-Dade County and Broward County—two It All Adds Up to Cleaner Air participants in South Florida—are putting up a united front to fight air pollution and traffic congestion.
"Air pollution doesn't stop at county lines, so why should we," says Debbie Griner of the Miami-Dade County Department of Environmental Resources Management.
In 2003, Debbie teamed up with Catherine Zimmerman of Broward County's Department of Planning & Environmental Protection to unite their programs with the It All Adds Up to Cleaner Air tagline. Pooling their funds was critical to the reach and success of their public education efforts.
Both get their air quality outreach funding from two sources: The U.S. EPA's 105 grant funding and the State of Florida's Air Trust Fund. The trust fund consists of monies collected on a $1 fee attached to state vehicle registrations. If the county in which the vehicle is registered has an approved air program, the county receives up to $0.75 of the fee.
Ready, Set, Go!
With their combined funding, the team often turns to It All Adds Up to promote the clean air message. "Using the It All Adds Up to Cleaner Air messages and statistics from the Web site allowed us to focus our time and energy on fostering our partnerships and getting the messages and materials out to the public more efficiently," Catherine explains.
For Car Care Month in October, Miami-Dade and Broward hooked up with Palm Beach County and with members of the Southeast Coalition for Outreach to get the message out to as many people as possible. Coalition members pooled their efforts and funds to create and distribute 1,500 two-sided gas-pump-topper posters (PDF, 403KB) , 10,000 tire gauges (PDF, 395KB), and 10,000 car care log books. The posters used It All Adds Up to Cleaner Air car maintenance and tire care messaging (PDF, 1695KB) and were displayed at more than 500 regional gas stations. The tire gauges and car care log books all carried the It All Adds Up to Cleaner Air tagline and were distributed by more than 400 car repair facilities in South Florida.
Free vehicle maintenance inspections were performed on more than 250 vehicles at events in each county. A local AAA-approved station provided staff to perform the inspections, which included checking lights, fluids, battery, belts, hoses, tire pressure, and more. These events are especially effective because of the likelihood that participants follow up with vehicle repair, tune-ups, and proper tire maintenance, all of which result in emissions reductions. (photo 1, photo 2, photo 3).
To further disseminate the car-care messages and draw people to the inspection events, the group ran a television ad (DOC, 25KB) that Miami-Dade produced based on the "Priceless" commercials and into which they incorporated the It All Adds Up tagline. They also ran radio ads (DOC, 27KB) with the tagline during morning and afternoon drive time.
Both organizations use their Web sites (Broward County Air Qualtity Division Web site and Miami Dade Air Quality Web site) to further disseminate car-care messages by posting tips and statistics. The Broward County Environmental Protection Department included a specific car care section on their site and posted the It All Adds Up summer online quiz (PDF, 72KB) and a variation of an It All Adds Up flyer as well as an original flyer they developed on vehicle maintenance.
Solo Projects Still Essential
An exciting project for Miami-Dade was developing an episode of Down to Earth, an environmental television series produced by Miami-Dade Television and Miami-Dade's Department of Environmental Resources Management. Debbie Griner and her staff developed a script (DOC, 103KB) discussing local air quality and what citizens can do to help. The show debuted during Clean Air Month in May.
And Broward County, eager to interest children in air quality issues, held a poster contest at local elementary schools during Clean Air Month. Twenty-two schools participated, submitting 315 posters on the topic of "Clean Cars of the Future." The winners were recognized at the National Clean Cities Conference, held in Broward County in 2004, and the posters were used to create a calendar that was distributed locally.
Like many urban residents, the people of South Florida are a mobile population, living in one county and working in another. Debbie explains, "We adopted the It All Adds Up to Cleaner Air tagline because people think their 'one little action' doesn't make a difference. The It All Adds Up messages remind them that their actions, together with the actions of others, add up to something much greater and really do make a difference."
For more information on Broward and Miami-Dade county activities, please visit Broward County Air Qualtity Division and Miami Dade Air Quality Web site or contact Catherine Zimmerman at email@example.com and Debbie Griner at firstname.lastname@example.org.