The Dover/Kent County Metropolitan Planning Organization, Delaware
In conjunction with the Ozone Action Partnership of Delaware
Dover/Kent County Metropolitan Planning Organization (MPO) targets air quality messages to our future decision-makers—youngsters.
In conjunction with the Ozone Action Partnership of Delaware (OAPD), the Dover/Kent County MPO, a former It All Adds Up to Cleaner Air pilot community, uses the It All Adds Up materials and messages to reach younger audiences, including an effort to strengthen a youth campaign they established in 2003.
The two groups partnered with a number of schools and youth organizations throughout the state, including the Delaware 4-H and the City of Dover Parks and Recreation to coordinate the distribution of several hundred packets of materials. The packets included It All Adds Up brochures, other resources and guides, Spanish-translated information, and a number of Ozone Action gifts.
To kick off the effort, as well as the start of ozone season, the MPO and the OAPD held a well-attended event at A.I. DuPont Children's Hospital. They publicized the big day through print, electronic, and broadcast media using the It All Adds Up tagline and also distributed the It All Adds Up placemats/tray liners to 200,000 hospitals and restaurants around the state.
The MPO even redesigned another community's air quality coloring book and included the It All Adds Up tagline in the new version.
To learn more about Dover/Kent County MPO's It All Adds Up activities, please visit Dover/Kent MPO's Web site or contact Ms. Ava Perrine at (302) 760-2712 or aperrine@mail.dot.state.de.us.