Spokane County Air Pollution Control Authority, Washington
The Spokane County Air Pollution Control Authority (SCAPCA) joined the It All Adds Up initiative in fall 2003 and got moving right away by designing a new public information program around the initiative's look and feel and adapting the logo and messaging to their local program.
During the fall season, Lisa Woodard, public information officer at SCAPCA, launched an "It All Adds Up to Cleaner Air Worksites" program aimed at raising awareness of air quality issues and promoting responsible transportation choices among employers and their employees. They developed a worksite toolkit, which provides resources and materials for participating employers to use as they implement the program in their offices.
In addition to using the It All Adds Up tagline, logo, and art, they focused the program around the alternate modes of transportation, trip chaining, and anti-idling messages. Lisa customized the It All Adds Up Simple Steps for Winter for use as payroll stuffers, incorporated the print ads into 
sample e-mail messages (DOC, 2KB) for employers to circulate, and included an It All Adds Up article in the 
sample newsletter (PDF, 2KB) they provide to employers. To address the wood-burning issue in their region, SCAPCA developed clean burning messages and materials with the It All Adds Up look and feel. Dozens of employers have signed up to become It All Adds Up Worksites. To view SCAPCA's toolkit, visit their web site
SCAPCA's effort to reduce air pollution and traffic congestion doesn't end there, however. In October, they held "Car Care Month" and used the It All Adds Up car maintenance messages and materials. SCAPCA Public Information Specialist Margee Chambers converted one of the car maintenance transit ads into a tabloid-sized poster (PDF, 1043KB) .
SCAPCA has also partnered with their local CBS affiliate to produce and air 30-second television spots featuring different air quality topics each month from November through June. The spots have the same look and feel as the It All Adds Up television ads. Additionally, SCAPCA has assisted their local ABC affiliate and its two radio stations in the production of a new segment called "Air Matters," during which the chief meteorologist highlights air quality topics and tips.
To learn more about SCAPCA's It All Adds Up activities, please contact Lisa Woodard at (509) 477-4727 or lmwoodard@scapca.org. You can also visit the SCAPCA Web site.